Salary £55,000 - £65,000 + Extensive Benefits Depending on experience
My client a leader in business process solutions, seeking an experienced Marketing Manager who is also a fluent German Speaker.
The successful Marketing Manager will work closely with the broader EMEA and US marketing teams to develop and execute regionally focused marketing campaigns and events that directly impact pipeline and revenue.
The ideal Marketing Manager will be able to traverse a wide range of marketing programs with ease and fluidity. You will be a field marketer who will help my client better engage their customers, prospects and partners through events, webinars, digital and social demand gen campaigns, content, joint partner campaigns and more.
To be considered for the role you must:
Be fluent in German & English essential (additional languages welcome)
Have a minimum 3-5 years’ experience in marketing business-to-business software solutions - SaaS marketing experience is strongly preferred
Have demonstrable success in running multi-channel campaigns a must
You must have experience setting-up and running campaigns and reports within Salesforce
Have experience of working in or knowledge of the Salesforce ecosystem
Any experience of using Marketing tools (automation, graphics, web, html etc) would be desirable
The Marketing Manager will completely own, build and manage all activity for the DACH markets, increasing brand awareness, partnerships, and revenue. You will design, execute, and iterate on B2B marketing campaigns to drive quality leads for our Sales organisation through, optimised programs across all digital and direct channels.
With the ability to strongly impact growth, the Marketing Manager will be results-oriented and must have the ability to operate in a fast-paced environment, constantly looking to test, improve and optimise wherever possible. You should be ambitious, enthusiastic, and driven to deliver exceptional marketing programs. This role will have a significant impact on the EMEA Marketing and Sales teams and a large influence on my client’s success.
As a key pillar in the Marketing team, you must have a can-do attitude and be willing to get involved with projects of all shapes and sizes and would be able to take on the following responsibilities:
Fully own all marketing efforts for the DACH (Germany, Austria, Switzerland) supporting the sales and partner teams in reaching their goals, while upholding our brand and developing assets keys to success.
Ensure marketing campaigns cover the full marketing mix and target our prospect and customer bases, customising where appropriate by persona and industry.
Collaborate with the EMEA & Global Partner Marketing Teams to market to and through our partner ecosystem, ensuring they are up to date with my client’s offering, messaging, and go-to-market, delivering joint campaigns to our customer and prospect base.
Own the content and strategy for DACH Digital Marketing, working with the global digital team to continuously deliver campaigns to increase traffic and conversions to our website.
Research and expand our (digital) events portfolio, providing feedback and analysis after every event and optimising our presence in region.
Post pandemic, support all in-person events in region, from trade shows and user groups to strategic hospitality, working with the events team in EMEA and the US to maximise ROI and pipeline generation.
Own the relationship with the DE PR company, providing feedback whilst being supported by the US PR team.
Lead the development, review, and approval of regional content assets (blogs, white papers, customer stories, videos etc) to use on the website and across revenue generating and brand awareness campaigns.
General day to day management of our data, producing reports, researching new techniques, best practice and communicating progress and insight on your projects.
Work closely with our business development team to ensure the data and campaigns meet their needs and deliver to the team goals.
Actively manage budget and continuously improve cost per lead.
As a key pillar in the Marketing team, you will be comfortable managing multiple assignments with competing priorities and tight deadlines. You must have a can-do attitude and be willing to get involved with projects of all shapes and sizes.